E-Commerce Sales Specialist

Job summary

Own the e-commerce sales strategy and online store performance, managing product listings, pricing, promotions, and inventory visibility while improving revenue, conversions, and customer retention. Analyze sales and website performance, report insights to leadership, manage customer relationships and sales opportunities, and collaborate with Marketing, Design, and Production on campaigns and product launches.

Job details

ABOUT US: Bardown Sports Inc. is a trusted name in sports apparel, known for premium teamwear, bold custom designs, and a brand that reflects the passion and energy of the game. From hockey barns to lacrosse fields to baseball diamonds, our gear shows up wherever competition lives — and our service keeps teams coming back season after season. We blend sport, creativity, and community into everything we do, outfitting programs across North America, including collegiate teams, and expanding our footprint every year. If you love the pace, passion, and culture of sport, you’ll fit right in. POSITION OVERVIEW: As our E‑Commerce Sales Specialist, you’ll take ownership of driving revenue across Bardown’s online store and digital sales channels. You’ll manage product listings, optimize conversions, analyze performance data, and ensure every customer interaction reflects the quality and personality of the Bardown brand. This role blends sales strategy, digital merchandising, customer relationship management, and data‑driven decision‑making. You’ll identify opportunities to grow traffic, increase average order value, strengthen customer loyalty, and elevate the overall online experience. Working closely with Marketing, Operations, Production, and Design, you’ll help ensure our e‑commerce presence is accurate, engaging, and ready for game time. RESPONSIBILITIES Own and execute the company’s e‑commerce sales strategy, identifying opportunities to grow online revenue, average order value, customer acquisition, and retention. Establish, track, and report on online sales targets and KPIs. Oversee the performance of the online store and digital sales channels, ensuring accurate product listings, pricing, promotions, and inventory visibility. Maintain a smooth, reliable, and customer‑friendly online purchasing experience. Monitor website traffic, conversion rates, sales trends, and customer behaviour to identify barriers and implement solutions that improve performance. Prepare regular sales reports, insights, and recommendations for senior leadership. Build and maintain relationships with key online customers and corporate accounts. Manage inbound customer inquiries and sales opportunities from initial contact through completion. Develop strategies to increase repeat business and strengthen customer loyalty. Partner with Marketing to develop campaigns that drive traffic and conversions. Collaborate with Graphic Design and Production to support sales initiatives and product launches. QUALIFICATIONS Significant experience managing and growing e‑commerce sales, including achieving revenue targets and improving conversion rates. Hands‑on experience with e‑commerce platforms for product management, promotions, and performance tracking. Strong analytical skills with experience interpreting online sales data, conversion metrics, customer behaviour, and website performance. Experience using CRM systems and digital sales tools to manage customer relationships and pipelines. Proven track record of achieving sales targets in an online sales environment. Experience in sports apparel, promotional products, merchandise, or retail is an asset. Strong communication skills, attention to detail, and a proactive, results‑driven mindset. Ability to thrive in a fast‑paced, collaborative environment with multiple teams and priorities. COMPENSATION $55,000 - $75,000

What you’ll do

Own the e-commerce sales strategy and online store performance, managing product listings, pricing, promotions, and inventory visibility while improving revenue, conversions, and customer retention. Analyze sales and website performance, report insights to leadership, manage customer relationships and sales opportunities, and collaborate with Marketing, Design, and Production on campaigns and product launches.

Requirements

Candidates should have significant experience growing e-commerce sales, meeting revenue targets, improving conversion rates, and using e-commerce platforms, CRM systems, and digital sales tools. Strong analytical, communication, and organizational skills are required; experience in sports apparel, promotional products, merchandise, or retail is an asset.

Listed skills

• CRM Systems · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• E-Commerce Sales Strategy
• Online Revenue Growth
• E-Commerce Platform Management
• Product Listing Management
• Digital Merchandising
• Conversion Rate Optimization
• Sales Target Management
• KPI Tracking and Reporting
• Sales Data Analysis
• Customer Behavior Analysis
• CRM Systems
• Digital Sales Tools
• Customer Relationship Management
• Sales Pipeline Management
• Customer Loyalty and Retention
• Cross-Functional Collaboration

Job areas

• Sales
• Retail
• Marketing
• Customer Service & Support
• Data & Analytics