Business Development Representative

Job summary

Identify and engage target organizations in the live events, arts, theatre, and museum sectors through personalized outbound campaigns, qualify prospects, and book discovery meetings for Account Executives. Maintain accurate CRM records, share market intelligence with Marketing, and contribute to outreach playbooks and improvements to targeting and account strategy.

Job details

About AudienceView AudienceView is passionate about helping live event organizations bring people together through unforgettable experiences. Our unified event commerce platform helps organizations better understand, engage, and grow their audiences while creating stronger relationships and more connected experiences across the entire event journey. We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth. Four core values set the tempo for how we work: We are people first. We are innovative. We are results driven. We are transparent. AudienceView is made up of people who believe wholeheartedly in the power and magic of live events. Come transform live entertainment with us. Why we'd want to work with you The AudienceView team is seeking a highly motivated and Business Development Specialist to drive growth through targeted outbound engagement with organizations across the performing arts, live entertainment, and cultural sectors. This role is outbound-focused, responsible for proactively identifying, researching, and engaging high-value institutions such as theatres, festivals, museums, and performing arts organizations. You will initiate meaningful conversations, uncover operational and commercial challenges, and position AudienceView as a strategic long-term partner. Beyond prospecting, you will play a key role in capturing market intelligence and contributing insight that shapes our go-to-market approach, account strategy, and targeting models. This role is ideal for someone who thrives at the intersection of relationship-driven outreach, industry expertise, and operational performance. West Coast hours (MST/PST) preferred. What you'll do Outbound Prospecting & Account Development Proactively identify, research, and target organizations within the live events, arts, theatre, and museum sectors. Develop and execute strategic outbound campaigns across phone, email, and LinkedIn. Engage senior stakeholders and decision-makers through personalized, insight-driven outreach. Qualify prospects and assess organizational readiness, needs, and alignment with AudienceView’s platform. Secure and schedule discovery meetings with qualified prospects for Account Executives. Insights, Operations & Enablement Maintain detailed, high-quality CRM records documenting all outbound activities and insights. Share qualitative feedback and market intelligence from prospects with Marketing to inform strategy. Contribute to playbooks and best-practice frameworks for engaging arts and cultural organizations. What you'll need Excellent creative writing skills to craft personalized, industry-aware outreach. Self-motivated, proactive, and driven by relationship-building and strategic impact. 2+ years of outbound-focused sales or business development experience within the live events, arts, theatre, performing arts, or museum industry. Strong understanding of the challenges, funding models, and audience dynamics within cultural organizations. Proven experience engaging senior stakeholders Comfortable with high-volume cold calling and strategic account-based prospecting. Strong communication, relationship-building, and consultative selling skills. Organized and analytical, with experience managing pipelines and CRM systems (Salesforce preferred). What defines success/KPIs Number of discovery meetings booked with target accounts Volume and quality of outbound accounts worked Conversion rate from outreach to qualified meetings Contribution to market intelligence, targeting strategy, and outbound performance improvements Why work at AudienceView Our work helps bring live experiences to life. From Broadway tours and symphony performances to music festivals, museums, universities, attractions, and community events, our software helps organizations of all sizes connect people with unforgettable experiences every day. We're fans, not just vendors. Our teams include former box office staff, front-of-house crew, local musicians, season ticket holders, arts advocates, and lifelong eventgoers. That shared passion for live experiences is at the heart of everything we do. You'll solve meaningful challenges at scale. Supporting over 2800 organizations and millions of ticket buyers means working on complex, rewarding problems. Whether it's powering major on-sales, improving the patron experience, or helping clients grow their audiences, you'll see the impact of your work firsthand. We're remote-first with a live-events heart. Work alongside globally based colleagues who share a genuine passion for the arts, culture, sports, entertainment, and live experiences that bring people together. Diversity and inclusion are paramount to building our culture. The data is abundantly clear that diverse teams are more successful because they offer different perspectives, increased innovation, faster problem-solving and higher employee engagement among other benefits. How we hire — our run of show No black holes and no endless rounds. Here's the run of show, so you know exactly what's coming and when: Screening & Resume Review: Our Talent Acquisition team will evaluate all resumes and select candidates for a video screening call for 30 minutes. Hiring Manager Interview (30 minutes): Meet with the hiring manager to speak in detail about your relevant experience and learn more about the role. Cold Call Interview (45 minutes): Show off your skills in a cold call demo with our team. Meet More of the Team (30 minutes): Meet more team members to learn more about the work culture and expectations. Every interview is held face to face over Microsoft Teams with a member of our team on camera. If we interview you, we will tell you whether a hiring decision has been made for this role within 45 days of your last interview. How we use artificial intelligence in hiring We use AI in one place only. Our hiring team may use Microsoft Copilot to transcribe interviews and draft interview notes, so that interviewers can concentrate on the conversation instead of typing. You will always know before any recording or AI note-taking begins, and you can ask us to take notes manually instead — it will not affect your application. We do not use AI to screen, assess, rank or select applicants, and no automated system makes a hiring decision at any stage. Every shortlisting, interview and offer decision is made by people on our hiring team. Equal opportunity, inclusion and accessibility Diversity and inclusion have always been at the core of our values at AudienceView. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate, and all of us as colleagues. We welcome applications from qualified people of every background. How to spot a genuine AudienceView offer AudienceView does not offer employment to anyone without first ensuring that qualified candidates speak directly with a member of the hiring team. All qualifying conversations take place face to face over Microsoft Teams. We do not make offers of employment without meeting candidates, we never make an offer by text message, and we never ask candidates to pay a fee. If you are asked for personal or financial information by text, or before you have met a member of our hiring team, please disregard it. Ready to join the show? If this role sounds like your kind of show and your experience lines up with what we’re looking for, we’d love to hear from you. We’re grateful for every application we receive; however, only qualified candidates selected to move forward in our hiring process will be contacted.

What you’ll do

Identify and engage target organizations in the live events, arts, theatre, and museum sectors through personalized outbound campaigns, qualify prospects, and book discovery meetings for Account Executives. Maintain accurate CRM records, share market intelligence with Marketing, and contribute to outreach playbooks and improvements to targeting and account strategy.

Requirements

Requires at least two years of outbound sales or business development experience in live events, arts, theatre, performing arts, or museums, along with knowledge of cultural organizations and their challenges. Candidates should have strong writing, communication, relationship-building, and consultative selling skills, be comfortable with high-volume cold calling, and have experience managing pipelines and CRM systems; Salesforce is preferred.

Listed skills

• CRM Management · Preferred
• Outbound Prospecting · Preferred
• Consultative Selling · Preferred
• Cold Calling · Preferred
• Relationship Building · Preferred
• Salesforce · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outbound Prospecting
• Business Development
• Strategic Account Prospecting
• Cold Calling
• Email Outreach
• LinkedIn Outreach
• Creative Writing
• Prospect Qualification
• Consultative Selling
• Relationship Building
• Senior Stakeholder Engagement
• Market Intelligence
• CRM Management
• Salesforce
• Pipeline Management
• Account Development

Job areas

• Sales
• Marketing
• Technology