Business Development Rep - Canada

Job summary

The Business Development Representative will generate and qualify new business opportunities through outbound prospecting campaigns and lead qualification. They will maintain accurate CRM records and collaborate with the sales team to build a healthy pipeline for target verticals.

Job details

About Us Appficiency is a global technology and professional services firm that solves complex business challenges through the intelligent application of enterprise software, automation, and AI. We're a proud Oracle NetSuite Alliance Partner; Salesforce Crest Partner; Microsoft Gold Certified Partner, and much more: our evolution has taken us well beyond a single platform, making us a multi-technology advisory and implementation partner across ERP, CRM, cloud platforms, and AI-driven solutions. What sets us apart is a "technical-first" approach, teams who understand both business logic and deep system architecture paired with a genuine belief that our people are our greatest strength, and that's who we invest in first. The Opportunity As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine — generating and qualifying new business opportunities within the NetSuite and broader multi-technology ecosystem. You'll focus on key target verticals including Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction, researching target accounts, running outbound prospecting campaigns, and engaging decision-makers to build a strong pipeline for the sales team. This role is ideal for someone early in their sales career who understands the multi-tech space and is eager to grow into a closing sales role. What You'll Do Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical Meet or exceed monthly and quarterly pipeline generation and activity targets Participate in sales enablement training to continuously improve prospecting and qualification skills What You'll Bring 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space strongly preferred Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction is a plus Proven track record of meeting or exceeding pipeline generation or activity quotas Excellent verbal and written communication skills, with strong phone and email prospecting ability Comfort using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, etc.) Strong organizational skills and the ability to manage a high volume of outbound activity A resilient, coachable mindset with genuine curiosity about prospects' business challenges Ability to work independently in a fast-paced, target-driven environment What Will Set You Apart Genuine familiarity with NetSuite/Salesforce or comparable ERP/SaaS platforms, enabling credible prospect conversations from day one Prior exposure to Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction, allowing for faster ramp-up on vertical-specific messaging A track record of consistently exceeding pipeline or meeting-booked targets in a prior BDR/SDR role Sharp research skills — able to quickly identify the right accounts, contacts, and angles for outreach Strong resilience and coachability, adapting messaging based on feedback and market response Genuine curiosity about clients' business challenges, going beyond scripted outreach to build real rapport What Success Looks Like You consistently meet or exceed monthly/quarterly pipeline generation and qualified meeting targets Account Executives trust the quality of leads you hand off, with strong lead-to-opportunity conversion rates Your CRM records are accurate and current, giving the sales team reliable pipeline visibility You're building genuine market and vertical-specific knowledge (Trucking & Logistics, regulated industries, Engineer-to-Order/Construction), improving conversation quality over time You're on a clear trajectory toward promotion into a closing sales role (e.g., Account Executive)

What you’ll do

The Business Development Representative will generate and qualify new business opportunities through outbound prospecting campaigns and lead qualification. They will maintain accurate CRM records and collaborate with the sales team to build a healthy pipeline for target verticals.

Requirements

Candidates should have 2-3 years of experience in a BDR or outbound sales role, preferably within the SaaS, ERP, or CRM ecosystem. Strong communication skills, proficiency with CRM tools, and a resilient, coachable mindset are essential for success in this role.

Listed skills

• CRM Management · Preferred
• ERP · Preferred
• Outbound Prospecting · Preferred
• Account Management · Preferred
• Lead Qualification · Preferred
• Consultative Selling · Preferred
• Communication Skills · Preferred
• Salesforce · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Business Development
• Salesforce
• NetSuite
• Outbound Prospecting
• Lead Qualification
• CRM Management
• Pipeline Generation
• Communication Skills
• LinkedIn Sales Navigator
• ERP
• SaaS
• Market Research
• Strategic Outreach
• Account Management
• Consultative Selling
• Organizational Skills
• Sales Prospecting
• Curiosity
• Resilience
• Technology Ecosystems
• Sales Enablement
• Research
• Business Logic
• Automation
• Customer Relationship Management
• Business Software
• Software As A Service (SaaS)
• Communication
• Enterprise Resource Planning
• Sales
• Marketing
• Microsoft Certified Partner
• Netsuite
• Systems Architecture
• Target Accounts
• Enterprise Application Software

Job areas

• Sales
• Technology
• Software
• Consulting
• Logistics
• Business Development Representative
• Business Development Specialist
• Commercial Sales Representatives
• Market Research Analysts and Marketing Specialists

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