Field Sales Representative – Food & Confectionery

Job summary

Develop retail accounts across British Columbia by visiting grocery stores and other retailers, presenting products, opening accounts, and generating orders. Maintain customer relationships, support repeat business, report sales activity and market feedback, and represent the Angelique Chocolate brand professionally.

Job details

About the Role Angelique Chocolate Canada Ltd. is looking for an experienced and motivated Field Sales Representative to expand our retail presence across British Columbia. This is a field-based sales role focused on developing new business and generating sales with grocery stores, independent retailers, specialty food stores, convenience stores, and other retail accounts. The successful candidate will actively visit potential and existing customers, present our products, open new retail accounts, generate orders, and build long-term relationships with store owners, managers, and buyers. Key Responsibilities • Develop new retail accounts throughout British Columbia • Conduct regular in-person visits to grocery stores and other retail locations • Present Angelique Chocolate products and samples to store owners, managers, and buyers • Generate orders and actively follow up on sales opportunities • Identify and approach new potential retail customers • Build and maintain strong relationships with existing accounts • Support repeat orders and continued sales growth • Provide regular updates on sales activities, customer feedback, and market opportunities • Professionally represent the Angelique Chocolate brand in the marketplace Qualifications • Previous field sales experience in food, confectionery, snacks, beverages, CPG, or FMCG • Proven experience selling products directly to grocery stores, independent retailers, convenience stores, or specialty food stores • Strong B2B sales and new business development experience • Knowledge of the British Columbia retail market • Strong communication, negotiation, and relationship-building skills • Self-motivated, organized, and results-oriented • Comfortable spending a significant portion of the working week visiting customers in the field • Valid driver’s licence and reliable transportation Preferred Candidates with existing relationships and an established network of grocery, independent, specialty food, or convenience retailers in British Columbia will be strongly preferred. We are looking for a true field sales professional who enjoys being in the market, meeting customers, opening new accounts, and building long-term business relationships. Join Angelique Chocolate and help us expand our growing retail presence across British Columbia.

What you’ll do

Develop retail accounts across British Columbia by visiting grocery stores and other retailers, presenting products, opening accounts, and generating orders. Maintain customer relationships, support repeat business, report sales activity and market feedback, and represent the Angelique Chocolate brand professionally.

Requirements

Candidates need field sales experience in food, confectionery, snacks, beverages, CPG, or FMCG, with proven direct sales to retail accounts and strong B2B business development skills. Knowledge of the British Columbia retail market, strong communication and negotiation abilities, a valid driver’s licence, reliable transportation, and willingness to spend substantial time in the field are required; an existing local retail network is preferred.

Listed skills

• Organization · Preferred
• Territory Management · Preferred
• Negotiation · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Field Sales
• B2B Sales
• New Business Development
• Account Development
• Retail Sales
• Customer Relationship Management
• Product Presentation
• Order Generation
• Sales Follow-Up
• Negotiation
• Communication
• Market Knowledge
• Customer Feedback Reporting
• Territory Management
• Self-Motivation
• Organization

Job areas

• Sales
• Retail
• Food & Beverage