Sales Representative

Job summary

You will be responsible for prospecting new business and managing a sales territory across Prince George and Northwest BC. This involves conducting customer visits, performing equipment demonstrations, and closing sales and rental deals.

Job details

Build the Pipeline. Win the Business. Own Your Territory. Build your territory across Prince George and Northwest BC by prospecting for new business, developing strong customer relationships, and closing equipment sales and rental opportunities. This is a true hunter role for a driven, competitive salesperson who enjoys being in the field, uncovering opportunities, and turning conversations into deals. WHY THIS IS A STRONG MOVE FOR YOU: Uncapped Earning Potential: $70,000–$120,000+ earning potential with uncapped commission, giving you the opportunity to directly influence your income through your sales performance. Own Your Territory: Build and manage your own pipeline across Prince George and Northwest BC. Prospect, visit customers, uncover opportunities, and develop your own book of business. Growth Opportunity: Step into an expanding territory with real opportunity to win new business, grow existing accounts, and build something of your own with the backing of a 120-year industry leader. HOW YOU'LL MAKE AN IMPACT HERE: Hunt for New Business: Proactively prospect, make cold outreach, visit customers, and open new doors across construction, industrial, and other key industries. Sell Solutions: Understand customer needs and recommend the right material handling, compact, and heavy construction equipment through both sales and rental solutions. Win & Grow Accounts: Build long-term customer relationships, conduct equipment walkarounds and demonstrations, and turn opportunities into lasting business. WHAT WE OFFER: Compensation: $70,000–$120,000+ earning potential with uncapped commission. Vehicle: Company vehicle to support your territory and customer visits. Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle Spending Account. Savings: 3% RRSP matching. Vacation: 3 weeks of paid vacation. Career Growth: Long-term career opportunities with a respected industry leader and a company that is continuing to expand across Western Canada. WHO WE ARE As a Platinum Certified Canada's Best Managed Company and a Top Employer in BC, Wesgroup Equipment supports customers across Western Canada through our family of brands — Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running. Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com. Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery. .

What you’ll do

You will be responsible for prospecting new business and managing a sales territory across Prince George and Northwest BC. This involves conducting customer visits, performing equipment demonstrations, and closing sales and rental deals.

Requirements

The role requires a driven and competitive individual capable of hunting for new business in the construction and industrial sectors. You must be comfortable with field-based work and proactive outreach to build a strong book of business.

Benefits

• Health insurance
• Health spending account
• Lifestyle spending account
• RRSP matching
• Paid vacation
• Company vehicle

Listed skills

• Customer service · Preferred
• Territory Management · Preferred
• Sales · Preferred
• Negotiation · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Prospecting
• Cold outreach
• Relationship management
• Negotiation
• Equipment sales
• Rental solutions
• Customer service
• Territory management
• Business development
• Demonstrations
• Influencing Skills
• Influencing Without Authority
• Sales Prospecting
• Construction
• Machinery
• Material Handling
• Demonstration Skills

Job areas

• Sales
• Construction
• Manufacturing
• Logistics
• Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

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