Commercial Sales Manager

Proudly Canadian. Driven by Purpose. Rooted in Care. Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada. Commercial Sales Manager - Winnipeg, MB Here Is What a Typical Day Looks Like Identifying new business leads and sales opportunities and providing to representatives to act upon and ongoing maintenance of the prospect information database Building and maintaining a high-performance team through actively recruiting and interviewing, goal setting, performance management, training, coaching, and mentoring Leading the implementation of sales strategies and participating in closing Commercial sales Actively involved in creating and implementing a sales development plan to meet growth objectives Tracking, analyzing, and reporting sales results and adapting tactical plans accordingly The value you bring General Insurance Level 2 required. RIBO or willingness to acquire within 30 days of hire required Post secondary education an asset Experience leading a team with a proven track record of exceeding targets Experience recruiting, developing and performance managing a team Involvement in industry-related associations and your community Proven history of being a strong sales professional Professional communication etiquette, both written and verbal Role Details Hours: Full Time, Permanent, 37.5 hours per week Location: Winnipeg, MB. In office Current Vacancy: Yes Compensation: $90,000 - $120,000, plus eligibility for performance-based bonuses Requisition #: 83095 Why Western? Western’s people-first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact. Highlights Include 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the Western Financial Group Communities Foundation. Our Commitment to Inclusion: At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact [email protected] or visit our Careers page. Our Human First Hiring Approach: We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team. Ready to Apply? If making a meaningful impact in your community and growing your career in a supportive, purpose-driven environment excite you, we’d love to hear from you.

The Commercial Sales Manager is responsible for identifying new business leads and leading a high-performance team through recruiting, coaching, and performance management. They will implement sales strategies and development plans to meet growth objectives while tracking and reporting sales results.

Candidates must hold a General Insurance Level 2 license and be willing to acquire RIBO certification within 30 days. Proven experience in leading teams to exceed targets and a strong track record as a sales professional are required.

• 14 Paid Wellness Days • 3 Weeks Vacation • Company Matching Savings Programs • 100% Employer Paid Group Benefits

Identified from the job description. Confirm important requirements above.

• Sales Management
• Recruiting
• Performance Management
• Coaching
• Mentoring
• Sales Strategy Implementation
• Lead Generation
• Commercial Insurance Sales
• Strategic Planning
• Professional Communication
• Team Leadership
• Reporting and Analysis

• Sales
• Management & Leadership
• Finance & Accounting

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Apply by

Aug 28, 2026

Posting language

English

Working hours

38 hours per week

Seniority

Mid-Senior level