Sales Manager - Volkswagen Surrey

Job summary

The Sales Manager is responsible for leading the sales department to achieve unit and profitability targets while maintaining high standards of customer experience. They will coach and develop sales staff, monitor performance metrics, and ensure adherence to structured sales processes.

Job details

Introduction We have an exciting opportunity for an experienced Sales Manager to join Jim Pattison Volkswagen Surrey. If you are a driven leader who is passionate about developing teams, delivering strong results, and consistently striving for operational and customer excellence, this role is for you. In this position, you will be responsible for leading the sales department, driving performance, and ensuring a high standard of customer experience aligned with dealership goals and brand expectations. Schedule: This is a full-time, permanent leadership role based on approximately 40 hours per week. Given the nature of the retail automotive business, this role requires flexibility to work evenings and weekends, as well as additional hours as needed to support business operations and team performance. This role reports to the General Manager of the dealership. About Us A division of the Jim Pattison Group, the Jim Pattison Auto Group was founded in 1961 by Jimmy Pattison, when he purchased a GM franchise. Today, the Jim Pattison Auto Group encompasses 28 locations across Western Canada, representing 16 automotive brands. Customer satisfaction is our priority and it’s accomplished through the strength of our employees. Learn more about us here: https://www.jpautogroup.com/dealership/about.htm What We're Looking For The Automotive Sales Manager is accountable for the operational performance, profitability, and customer experience of the sales department. This role requires data driven decision making, consistent leadership behaviors, and the ability to execute structured sales processes in a high volume dealership environment. Sales Performance & Profitability Achieve and exceed monthly and annual unit, gross, and penetration targets. Monitor and improve closing ratios, average gross per unit, and inventory turn. Ensure adherence to structured sales processes and manufacturer standards. Customer Experience & Retention Maintain high customer satisfaction and retention scores through consistent process execution. Resolve customer and operational issues using timely, evidence-based decisions. Support a culture of professionalism, accountability, and service excellence. Market & Competitive Awareness Analyze competitor pricing, incentives, and product positioning within the Canadian automotive market. Adjust sales strategies based on market data, trends, and performance metrics. Leadership & Team Development Coach, performance-manage, and develop sales staff using objective KPIs. Support recruitment, onboarding, and ongoing training aligned with dealership standards. Foster a results-oriented, collaborative, and compliant sales culture. Required Qualifications Previous Sales Manager or Assistant Sales Manager experience in an automotive dealership. Demonstrated ability to manage performance using sales and financial metrics. Proficiency with dealership sales software (e.g., 180, DealerMine or equivalent CRM/DMS tools). Valid provincial driver’s license. Valid VSA license. Proven attention to detail, sound business judgment, and consistent follow-through. Core Competencies Results orientation and accountability Analytical and data driven decision making Structured problem solving Leadership, coaching, and performance management Professional communication and adaptability What we offer You will join a performance focused organization that values structured processes, measurable outcomes, and professional development; supported by a collaborative team environment and strong operational infrastructure. Competitive commission and performance based bonus structure. Manufacturer supported and in-house leadership training. Access to exclusive vendor promotions and purchase programs. Recognition and rewards programs. Comprehensive benefits package, including: Extended health and dental care Life Insurance and AD&D Short- and long-term disability Global medical assistance How to Apply If this sounds like a great fit, please apply with your resume today! Visit our Careers Page to explore more opportunities: https://www.jpautogroup.com/careers/ This role requires the successful candidate to provide a satisfactory Driver’s Abstract from ICBC, as well as consent to a background and credit check. We thank all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted. We are an equal opportunity employer and are committed to creating an inclusive and accessible workplace. We welcome applicants from all backgrounds and experiences. If you require any accommodations during the recruitment process, please contact us at careers@jpautogroup.com.

What you’ll do

The Sales Manager is responsible for leading the sales department to achieve unit and profitability targets while maintaining high standards of customer experience. They will coach and develop sales staff, monitor performance metrics, and ensure adherence to structured sales processes.

Requirements

Candidates must have previous experience as a Sales Manager or Assistant Sales Manager in an automotive dealership. A valid provincial driver’s license and a valid VSA license are required, along with proficiency in dealership CRM/DMS software.

Benefits

• Extended health and dental care • Life Insurance • AD&D • Short- and long-term disability • Global medical assistance • Performance based bonus structure • Leadership training • Recognition and rewards programs

Listed skills

• Problem solving · Preferred
• adaptability · Preferred
• Communication · Preferred
• Coaching · Preferred
• Team Leadership · Preferred
• Inventory management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales management
• Team leadership
• Performance management
• Data-driven decision making
• Customer experience
• Inventory management
• Sales process optimization
• Coaching
• Strategic planning
• Market analysis
• CRM software
• DMS tools
• Financial metrics analysis
• Communication
• Adaptability
• Problem solving
• Sales Strategy
• Business Metrics
• Operational Performance Management
• Professionalism
• Accountability
• Business Operations
• Results Orientation
• Talent Recruitment
• Follow Through
• Dental Care
• Valid Driver's License
• Data-Driven Decision Making
• Automotive Sales
• Customer Relationship Management
• Customer Service
• Performance Management
• Sales
• Franchising
• Leadership
• Inventory Turnover
• Problem Solving
• Key Performance Indicators (KPIs)
• Leadership Development
• Medical Assistance
• Employee Onboarding
• Performance Metric
• Professional Communication
• Purchasing
• Sales Management
• Team Building
• Team Performance Management
• Detail Oriented

Job areas

• Sales
• Management & Leadership
• Retail
• Logistics
• Sales Manager
• Sales Manager (General)
• Sales and Marketing Managers
• Sales Managers