Sales Manager

Job summary

The Sales Manager is responsible for leading the store team to achieve sales and performance goals through effective coaching and performance management. They ensure exceptional guest service while maintaining showroom standards and supporting store operations.

Job details

At The Dufresne Group, we help people create homes they love. As Canada’s largest Ashley licensee, we’re proud to Make Life Better for our guests, teams and communities. Ashley Canada is seeking a Sales Manager for our Brampton store at 70 Great Lakes Dr. This leadership role focuses on coaching the sales team, improving store performance and creating an exceptional guest experience. What You’ll Love • Competitive salary of $60,000–$65,000, plus quarterly bonus eligibility • Benefits, educational assistance and employee discounts • Career growth and world-class training • A collaborative environment with one of Canada’s Best Managed Companies As the Sales Manager, You Will • Lead the team in achieving store goals for sales, margin, conversion and other key measures • Coach and develop team members to strengthen individual and store performance • Build an engaged, accountable team through feedback, recognition and performance management • Lead team meetings, training and performance discussions • Coach the team on the Ashley Sales Approach, product knowledge, promotions and guest engagement • Review performance trends and implement action plans • Ensure every guest receives exceptional service • Partner with the General Sales Manager and Store Operations Team on store priorities • Maintain showroom standards and ensure policies and processes are followed • Support the attraction, onboarding and retention of a strong team What You Bring • 3–5 years of sales leadership experience, preferably in retail or hospitality • Experience coaching a team accountable for performance targets • Strong leadership, communication and relationship-building skills • Ability to interpret results and turn them into clear actions • Post-secondary education is an asset; equivalent experience will be considered • Availability for days, evenings and weekends • Satisfactory Criminal Record Check may be required #CA123

What you’ll do

The Sales Manager is responsible for leading the store team to achieve sales and performance goals through effective coaching and performance management. They ensure exceptional guest service while maintaining showroom standards and supporting store operations.

Requirements

Candidates must have 3-5 years of sales leadership experience, preferably in retail or hospitality. Strong communication, relationship-building skills, and the ability to interpret performance data are essential for this role.

Benefits

• Competitive salary
• Quarterly bonus eligibility
• Benefits
• Educational assistance
• Employee discounts
• Career growth
• World-class training

Listed skills

• Product Knowledge · Preferred
• Data analysis · Preferred
• Communication · Preferred
• Relationship Building · Preferred
• Action Planning · Preferred
• Conflict Resolution · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales leadership
• Team coaching
• Performance management
• Retail management
• Communication
• Relationship building
• Data analysis
• Product knowledge
• Guest engagement
• Action planning
• Store operations
• Staff onboarding
• Staff retention
• Conflict resolution
• Strategic planning
• Retail Operations
• Product Knowledge
• Sales Leadership
• Performance Management
• Sales
• Selling Techniques
• Leadership
• Relationship Building
• Coaching
• Sales Management
• Showrooms

Job areas

• Sales
• Management & Leadership
• Retail
• Customer Service & Support
• Sales Manager
• Sales Manager (General)
• Sales and Marketing Managers
• Sales Managers

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