Sales Representative

Job Summary: Reporting to the Manager, Regional Field Sales Western Canada, the Sales Representative will develop and grow existing business, prospect new in store opportunities for the assigned customer base. They will also provide executional support to the National and Independent Teams with duties such as merchandising, display building and other rate of sale driving activities. Key Responsibilities: • Manage a weekly schedule to ensure full assigned territory coverage and support for National and Independent Retail Banners and ensure objectives are efficiently achieved. • Install point of sale material (POS) to support promotions or product launches, ensuring product and promotional/POs materials are visible and accessible. • Support the Regional Sales team to reach established sales targets by ensuring execution requirements negotiated by the Key Account teams are applied at store level. • Attain more space allotment and product visibility/accessibility by persuading customers with sales or execution comparisons based on knowledge of other regional stores, informing customers of “best practices,” and various other techniques. • Establish business relationships with customers and regularly follow up to ensure on-going satisfaction with products and services. • Participate in Team meetings and share customer feedback, potential business opportunities and detailed local market intelligence with Sales Team, as required. • Remain apprised of industry trends and changes to the competitive environment. Communicate with key resources in stores and perform other duties as required. • Audit and enforce distribution, visibility, promotion, and pricing activity with relevant banners. • Assist stores to secure impactful product merchandising and proper stock rotation. • Support Independent Specialists with display building, merchandising, cheque collection and demo support. • Manage a base of direct sale customers to drive increased rate of sale and minimize store level credits. • Complete required activity tracking reports for Regional Manager and supported Key Account teams. • Participate in sales meetings to obtain information on sales objectives, promotional actions, new products, field problems, etc. Requirements: • 3-5 years Retail or Foodservice sales or merchandising experience. • College or University degree is desirable. • Valid driver’s license and vehicle. • Ability to travel to customers daily with overnight travel every 4-6 weeks. Hiring Range: Hiring Range: CAD $56,523 - $75,458 Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions. Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity. This position is currently an active vacancy.

The Sales Representative is responsible for managing territory coverage, driving sales growth, and ensuring effective merchandising at retail store levels. They will also build business relationships, audit promotional activities, and provide regular reporting to the regional sales team.

Candidates must have 3-5 years of experience in retail or foodservice sales and merchandising. A valid driver's license and personal vehicle are required for daily travel to customer sites.

• Bonus

• Customer servicePreferred
• SalesPreferred

Identified from the job description. Confirm important requirements above.

• Sales
• Merchandising
• Retail sales
• Foodservice sales
• Territory management
• Display building
• Point of sale material installation
• Business relationship management
• Market intelligence
• Stock rotation
• Distribution auditing
• Promotional activity enforcement
• Activity tracking
• Customer service
• Competitive Environment
• Sales Prospecting
• Valid Driver's License
• Auditing
• Customer Service
• Food Services
• Market Intelligence
• Persuasive Communication
• Point Of Sale
• Regional Sales
• Stock Rotation

• Sales
• Retail
• Food & Beverage
• Marketing
• Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Minimum education

Bachelor’s degree

Minimum experience

2+ years

Apply by

Sep 2, 2026

Posting language

English

Working hours

40 hours per week