Sales Representative

Overview Premier Equipment is the largest full-service John Deere dealership in Ontario serving agriculture, lawn care, golf, commercial grounds, and compact construction customers across Ontario. With 20 locations and over 190 skilled technicians, we deliver innovative equipment, expert service, and unmatched support. Since the 1950s, we’ve grown with a clear purpose: To be the best part of our customer’s day by improving their business and lifestyle. Whether it’s solving equipment issues or offering new technology, we’re here to make their day better—and yours too. It’s an exciting time to join Premier. Come grow with us. What You'll Be Doing This role offers a competitive compensation structure designed to reward strong sales performance. The compensation range for this position is $50,000–$75,000 annually, with an on-target earning opportunity of approximately $100,000. This includes a draw against commission structure, with the draw guaranteed for the first year. High-performing sales representatives have the opportunity to earn commissions that exceed the draw amount, allowing strong performers to increase their total compensation through results. Placement within the pay range is based on skills, experience, and qualifications. You will be the face of the company in your territory, actively marketing, demonstrating, and selling new and used agricultural equipment. Your role involves promoting a range of company goods and services while keeping customers informed about special promotions and events. You’ll build strong relationships with both new and existing customers by understanding their needs and ensuring satisfaction with our products and services. Staying up to date with industry trends, product knowledge, and attending training sessions and trade shows will help you provide expert guidance and support, ensuring our customers receive the best solutions for their farming and turf needs. Responsibilities Market, demonstrate, and sell agricultural new and used whole goods products. Promote any other goods or services that the Company offers. Be informed of company promotions or special events in all departments. Profile new and existing customers while ensuring customer satisfaction with products or services. Keep abreast of business trends that will affect customer purchases. Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows. Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company. Qualifications Competitive self-starter with discipline and goal orientation. Excellent communication and listening skills. Strong organization and time management. Familiarity with farming practices, GPS, and Precision Agriculture. Knowledge of agricultural equipment and farming communities. Ability to work rotating weekends. Preferred Experience in agricultural sales or customer-facing roles Familiarity with John Deere products Education High School Diploma or Equivalent At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation. #HP02 What's in It for You At Premier Equipment, we invest in our people and reward their contributions with a competitive and supportive compensation package, including: Comprehensive Health & Dental Coverage (includes vision and paramedical services) Company-Matched RRSP Annual Profit Sharing Boot & Tool Allowance Apprenticeship Scholarships Employee Assistance Program (EAP) Company Vehicle (for qualifying positions) Salary Range CAD $50,000.00 - CAD $100,000.00 /Yr.

You will be responsible for marketing, demonstrating, and selling new and used agricultural equipment within your assigned territory. Additionally, you will build and maintain strong customer relationships while staying informed about industry trends and company promotions.

The ideal candidate is a competitive self-starter with excellent communication skills and a strong background in agricultural equipment or farming practices. A high school diploma or equivalent is required, and experience in agricultural sales or with John Deere products is preferred.

• Comprehensive Health Coverage • Dental Coverage • Vision Services • Paramedical Services • Company-Matched RRSP • Annual Profit Sharing • Boot Allowance • Tool Allowance • Apprenticeship Scholarships • Employee Assistance Program • Company Vehicle

• Time managementPreferred
• SalesPreferred

Identified from the job description. Confirm important requirements above.

• Sales
• Agricultural Equipment
• Customer Relationship Management
• Marketing
• Product Demonstration
• Time Management
• Communication Skills
• Precision Agriculture
• GPS Technology
• Farming Practices
• Negotiation
• Territory Management
• Product Knowledge
• Self-Starter
• Agricultural Sales
• Agriculture
• Construction
• Customer Service
• Communication
• Employee Assistance Programs
• Selling Techniques
• Innovation
• Lawn Care
• Listening Skills

• Sales
• Agriculture
• Retail
• Sales Representative
• Food / Agricultural Technician
• Agricultural Technicians

Minimum education

High school

Minimum experience

2+ years

Apply by

Aug 21, 2027

Posting language

English

Working hours

40 hours per week