Territory Sales Manager

Original job posting

The Territory Sales Manager is responsible for driving distribution, retail execution, and sales growth within an assigned Ontario territory. This includes managing retail partnerships, conducting staff trainings, and executing merchandising initiatives to establish the brand as a preferred supplier.

Job details

Role Summary Olli Brands Inc. (OBi) is redefining what cannabis products can be. Known for its premium edibles, the company brings together meticulous manufacturing, precise dosing, and bold, flavour forward design to create products that feel intentional, elevated, and genuinely enjoyable. Built at the intersection of craft, compliance, and culture, OBi breaks away from the ordinary to deliver products that enrich the consumer experience while meeting the highest standards of quality and regulatory excellence The Territory Sales Manager owns the commercial success of an assigned territory by driving distribution, retail execution, customer relationships, and sales growth. Working closely with licensed retailers and internal cross-functional teams, identify opportunities, execute strategic account plans, and ensure Olli Brands is constantly represented as a preferred supplier throughout Ontario. Key Responsibilities Territory & Account Management Become the trusted business partner retailers rely on to grow both their business and ours Plan daily, weekly, and quarterly activities to meet distribution, visibility, and sales objectives Strengthen and expand relationships with existing retail partners to grow volume and distribution Manage assigned budget responsibly and accurately Sales Execution Conduct sales calls and store visits following structured selling approaches. Present brand stories and product knowledge through staff trainings and in-store demonstrations and events. Support merchandising initiatives including display setup, placement optimization, and promotional execution Identify opportunities to expand assortment and distribution across key accounts Market Insights & Collaboration Monitor competitor activity and share insights with the internal team Work alongside brand, marketing, and leadership teams to activate programming and support launches Provide feedback from retailers to help improve programs, offerings, and market strategies What You’ll Bring Bachelor’s degree preferred Minimum 3 years of sales experience in cannabis, CPG, beverage alcohol, or other fast-paced industries Exceptional communication, presentation, and relationship building skills Excellent planning, organization, and time-management abilities Effective negotiator with strong influencing skills Understanding of cannabis products, consumer trends, and regulations (or willingness to learn quickly) Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) Strong business acumen with ability to interpret sales data, identify trends, and develop action plans Performance & Accountability Report to the Sales Director Provide weekly updates on sales performance, account activity, opportunities, and risks Maintain accurate and up-to-date records, including customer interactions, pipeline status, and action items Track progress against sales targets, KPIs, and individual objectives Ensure all customer meetings, follow-ups, and action items are documented and completed on time Attend and actively contribute to weekly sales meetings and on-on-one performance reviews Maintain a structured weekly account plan with clearly defined priorities and follow-up actions Benefits Competitive salary Performance bonuses Car allowance & mileage Professional development opportunities Travel Travel through Ontario (approximately 70 – 80% of the time) Must have reliable car for transportation Must have valid a driver’s license Occasional overnight travel Additional Requirements Ability to lift and transport up to 50 lbs as needed (e.g., point-of-sale materials) Comfortable with physically active days — walking, bending, merchandising Must hold a valid driver’s licence and have access to reliable transportation

What you’ll do

The Territory Sales Manager is responsible for driving distribution, retail execution, and sales growth within an assigned Ontario territory. This includes managing retail partnerships, conducting staff trainings, and executing merchandising initiatives to establish the brand as a preferred supplier.

Requirements

Candidates should have a minimum of 3 years of sales experience in cannabis, CPG, or beverage alcohol industries and a preferred bachelor's degree. A valid driver's license, reliable transportation, and the ability to travel 70-80% of the time are required.

Benefits

• Competitive salary • Performance bonuses • Car allowance & mileage • Professional development opportunities

Listed skills

• Time management · Preferred
• Territory Management · Preferred
• Account Management · Preferred
• Negotiation · Preferred
• Microsoft Office · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Territory Management
• Account Management
• Sales Execution
• Relationship Building
• Merchandising
• Negotiation
• Market Analysis
• Presentation Skills
• Time Management
• Microsoft Office
• Business Acumen
• Strategic Planning

Job areas

• Sales
• Manufacturing
• Retail
• Management & Leadership
• Food & Beverage