Sales Manager Western Canada

This positions the role as a hands-on “player-coach”—someone who can lead the existing sales team while personally developing major industrial accounts across Western Canada. WESTERN CANADA SALES MANAGER Legacy Group of Companies Calgary or Edmonton, Alberta | Full-Time Legacy Group of Companies is seeking an experienced, hands-on Western Canada Sales Manager to lead our continued growth across Alberta, Saskatchewan, Manitoba and British Columbia. Legacy is a rapidly growing, Canadian-owned group of companies supplying industrial coatings, automotive refinishing products, safety equipment, abrasives, clips and fasteners, shop supplies, cleaning chemicals and related products. We currently operate from Calgary, Edmonton and Winnipeg, with continued expansion planned throughout Western Canada. We are not simply a product distributor. Our goal is to become a trusted service partner to our customers by providing responsive local service, technical expertise, on-site support and practical solutions that improve their operations. THE OPPORTUNITY This is a senior, hands-on sales leadership position. The successful candidate will be responsible for developing and executing Legacy’s Western Canadian sales strategy, managing and supporting our regional salespeople, and personally helping advance major accounts and strategic opportunities. We are looking for a leader who is equally comfortable coaching a salesperson, visiting a customer’s facility, developing a regional growth plan and helping close a complex industrial account. This is not a desk-management position. It is a player-coach role for someone who enjoys building markets, developing people and winning business. KEY RESPONSIBILITIES * Lead, coach and hold accountable Legacy’s sales representatives across Western Canada * Establish clear sales targets, activity expectations and territory plans * Develop a coordinated sales strategy across Legacy’s different product divisions * Identify and pursue major industrial, automotive, commercial and institutional accounts * Personally participate in strategic customer meetings, product demonstrations, trials and negotiations * Build relationships with industrial service contractors, manufacturers, fabricators, coating shops, equipment repair facilities, automotive collision centres and other commercial users * Ensure the sales team understands and promotes Legacy’s complete product offering—not only coatings * Help customers consolidate purchasing across coatings, safety, abrasives, shop supplies, clips, fasteners and related products * Work closely with operations, procurement and technical personnel to ensure customer commitments can be successfully delivered * Maintain accurate opportunities, activities and forecasts within the company CRM * Monitor sales, gross margin, customer retention and territory performance * Protect pricing discipline while pursuing profitable, sustainable growth * Recruit, onboard and develop additional salespeople as the company expands * Provide regular reporting to senior management on performance, opportunities, risks and regional market conditions WHAT SUCCESS LOOKS LIKE During the first year, the Western Canada Sales Manager will be expected to: * Introduce consistent sales leadership and accountability across all locations * Develop measurable territory and account plans for each salesperson * Improve the quality and accuracy of the company’s sales pipeline and forecasts * Increase cross-selling throughout Legacy’s complete product portfolio * Convert qualified trials and opportunities into recurring commercial accounts * Expand Legacy’s presence in key industrial centres across Western Canada * Build a scalable sales structure capable of supporting the company’s continued growth QUALIFICATIONS * Proven success in B2B sales leadership, regional sales management or business development * Experience managing and coaching salespeople across multiple locations or territories * Strong record of personally developing and closing significant commercial or industrial accounts * Ability to establish accountability without losing the trust and engagement of the sales team * Commercial understanding of pricing, gross margin, forecasting and account profitability * Comfortable working in an entrepreneurial, rapidly evolving organization * Strong communication, negotiation and relationship-building skills * Willingness and ability to travel regularly throughout Western Canada * Valid driver’s licence Experience in one or more of the following sectors would be considered a strong asset: * Industrial or protective coatings * Automotive refinishing or collision repair * Industrial distribution * Safety equipment and PPE * Abrasives, shop supplies, clips or fasteners * Oil and gas, mining, manufacturing or infrastructure * Equipment manufacturing, repair or refurbishment WHY JOIN LEGACY? Legacy is at an important stage of its growth. We have established operations in several Western Canadian markets, an expanding online catalogue and a broad product offering that provides significant opportunities for cross-selling and new-account development. This position offers the opportunity to help shape the sales organization, influence regional expansion and play a central role in building a significant Western Canadian company. COMPENSATION Legacy offers a competitive compensation package consisting of base salary, performance-based incentives, benefits and appropriate travel support. Compensation will be based on the successful candidate’s experience and demonstrated ability to lead growth. TO APPLY Please submit your résumé along with a brief introduction outlining your experience leading sales teams, developing territories and securing major commercial or industrial accounts. submit CV online or to [email protected] Legacy Group of Companies is an equal-opportunity employer. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Lead and coach a regional sales team across Western Canada while personally developing major industrial accounts. Develop and execute a coordinated sales strategy to increase cross-selling across the company's diverse product portfolio.

Proven success in B2B sales leadership and regional management with a strong record of closing significant industrial accounts. Must be willing to travel regularly and possess a valid driver's license.

• Performance-based incentives • Benefits • Travel support

Identified from the job description. Confirm important requirements above.

• B2B Sales Leadership
• Regional Sales Management
• Business Development
• Sales Coaching
• Strategic Planning
• Account Management
• CRM Management
• Pricing Strategy
• Gross Margin Analysis
• Forecasting
• Negotiation
• Relationship Building
• Cross-selling
• Territory Planning
• Recruitment
• Industrial Account Development

• Sales
• Management & Leadership
• Manufacturing
• Logistics
• Security & Safety

Minimum experience

10+ years

Apply by

Sep 15, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Entry level

Application method

Direct apply is available