Founding Business Development Representative ( BDR)

Products AP Automation Real-time Bank Reconciliation Financial Reporting Business Industries Enterprises Solutions Autonomous Bookkeeping Custom Workflows ERP and Desktop Automation Integrations Quickbooks Online Microsoft Dynamics 365 Epicor Sage More Integrations PricingAbout Resources News Events Case Studies Blog Support Blog Log in Start for free Back Founding Business Development Representative ( BDR) Location Winnipeg HQ Type Full-time Reports to Founder & CEO Compensation Base plus commission with early-stage equity Apply Link copied! ‍About LayerNext LayerNext is an AI finance automation platform for mid-market companies. We build computer-use agents that automate accounts payable, bookkeeping, reconciliation, and month-end close. Our agents work directly inside the ERPs and vendor portals finance teams already use, so companies gain automation without a lengthy integration or a system replacement. The Role This is our first dedicated sales hire. Until now, sales has been founder-led, and it is working, with our product already in production with paying customers. Now we need someone to own the top of the funnel so we can reach more invoice-heavy mid-market companies like the distributors, manufacturers, and building-materials businesses already getting value from LayerNext. You will build our target account lists, run outbound, and book qualified meetings that turn into pipeline. You will work shoulder to shoulder with the founder and help shape the sales playbook from the ground up. This is a high-ownership role with a clear path to Account Executive or sales leadership as we grow. What You'll Do Research and build target account lists of invoice-heavy mid-market companies, often running legacy finance systems Run outbound across email, LinkedIn, and phone to book qualified meetings with controllers, CFOs, and finance leaders Qualify inbound interest from our marketing and product-led channels Learn the product deeply enough to speak credibly to a finance buyer about their AP and close pains Keep CRM and pipeline data clean, current, and useful Test messaging, sequences, and channels, then double down on what works Partner with the founder to sharpen our ICP, positioning, and overall playbook What We're Looking For 1 to 3 years in a BDR, SDR, or similar outbound role, ideally in B2B SaaS A track record of hitting or beating meeting and pipeline targets Strong written and verbal communication. You can write a cold email someone actually replies to Comfortable learning a technical product and explaining it in plain language Self-directed and energized by the ambiguity of an early-stage startup Hands-on experience with a CRM such as HubSpot or Salesforce Bonus Points Experience selling to finance, accounting, or operations buyers Familiarity with ERPs, accounting software, or fintech You have been an early sales hire before and want to do it again What We Offer Competitive base plus uncapped commission Meaningful early-stage equity Direct mentorship from a serial founder who has built and sold companies A short, clear path to Account Executive or sales leadership A product already in production with paying customers How To Apply Send your resume and a few sentences on why this role fits to [email protected]. If you have a cold email you are proud of, include it. We read every application. Real-time books. Real financial freedom. Technology Deep Research MetaLake Business Enterprise Resources Blog Events Case Studies Support Media Kit Company About News Careers Hiring! Pricing Compare Contact Us 235 Berry Street, San Francisco, CA 94158 United States 200-135, Innovation Dr. Winnipeg, MB, R3T 6A8 Canada Call : +1 (844) 685 5260 © 2026 LayerNext, Inc. Privacy Policy Terms of Service

The role focuses on owning the top of the sales funnel by building target account lists and running outbound campaigns to book qualified meetings. The BDR will partner with the founder to refine the ICP, positioning, and the overall sales playbook.

Candidates need 1 to 3 years of experience in a BDR or SDR role, preferably within B2B SaaS, with a proven track record of hitting pipeline targets. Proficiency with CRMs like HubSpot or Salesforce and the ability to communicate technical products simply are required.

• Base Salary • Uncapped Commission • Early-stage Equity • Direct Mentorship

Identified from the job description. Confirm important requirements above.

• Outbound Prospecting
• Lead Generation
• B2B SaaS Sales
• CRM Management
• Cold Emailing
• Pipeline Management
• Account Research
• Qualification
• Communication Skills
• Sales Playbook Development

• Sales
• Software
• Technology
• Finance & Accounting

Minimum experience

2+ years

Apply by

Aug 27, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Entry level