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Job summary

Proactively reach out to potential and existing customers to qualify leads and recommend livestock handling equipment. Manage the sales pipeline using HubSpot CRM and collaborate with marketing and operations teams to drive growth.

Job details

About the job Sales Representative – Lakeland Farm & Ranch Direct Location: 1 Limestone Dr; Stonewall, MB (On-Site) Compensation: $50,000 - $60,000 Annually (plus unlimited commission) Full-time (with benefits) About Lakeland Lakeland Farm & Ranch Direct is a trusted leader in livestock handling equipment, serving producers across North America. But what really sets us apart is our people – a tight-knit crew built on honesty, humility, innovation, and an appetite for “getting stuff done.” Purpose with Impact – Everything we design, build, and market is made to make life easier for farmers and ranchers, so your work has a real, visible impact. Culture of Growth – We celebrate wins (big and small), own mistakes without excuses, and ask “why not?” when tackling new challenges. Community & Camaraderie – We blend rural grit with marketing creativity: ringing the victory gong when deals close, sharing a laugh over barnyard puns, and always having each other’s backs. If you’re hungry to learn, eager to innovate, and ready to help shape the future of the ag industry then saddle up. Lakeland is where your next adventure starts. Our Core Values We Do the Right Thing – Integrity in every email, every invoice, every interaction. We Own Our Mistakes – Humble pie tastes better when shared and followed by quick fixes. We Question “Why Not?” – Curiosity drives innovation and keeps us agile. We Chase Success Like We’re Starving – Goals aren’t just meant to be met, they’re meant to be devoured. Position Overview We’re looking for a motivated Sales Representative who thrives on connecting with customers, understanding their needs, and helping them find the right solutions. You’ll work directly with farmers, ranchers, and industry professionals to build relationships, grow sales, and deliver a first-class customer experience. What You’ll Do Proactively reach out to potential and existing customers via phone, email, and online channels. Qualify leads, understand their needs, and recommend the right Lakeland products. Manage your pipeline in HubSpot CRM, keeping notes, follow-ups, and next steps organized. Collaborate with the marketing and operations teams to drive growth and customer satisfaction. Hit sales targets and celebrate wins as a team What We’re Looking For Confident communicator who builds rapport quickly, especially over the phone. Organized, persistent, and results-driven. Experience in sales and lead follow up is an asset. CRM experience (HubSpot preferred). A self-starter attitude and a genuine interest in the ag industry. Why Lakeland? Competitive base pay + performance incentives. Supportive, team-oriented culture. Opportunities for learning, growth, and advancement. Work that makes a real difference in farmers’ and ranchers’ lives. Benefits: Company events Dental care Extended health care On-site parking Paid time off Vision care Ability to commute/relocate: Stonewall, MB: reliably commute or plan to relocate before starting work (required) Education: Secondary School (preferred) Experience: Retail sales: 1 year (preferred) Inside sales: 1 year (preferred) Licence/Certification: Driving Licence (preferred)

What you’ll do

Proactively reach out to potential and existing customers to qualify leads and recommend livestock handling equipment. Manage the sales pipeline using HubSpot CRM and collaborate with marketing and operations teams to drive growth.

Requirements

Candidates should be confident communicators with a self-starter attitude and a genuine interest in the agriculture industry. Experience in sales, lead follow-up, and CRM usage is preferred.

Benefits

• Company events • Dental care • Extended health care • On-site parking • Paid time off • Vision care

Listed skills

• Customer service · Preferred
• Communication · Preferred
• Lead Qualification · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Inside Sales
• Customer Service
• Lead Qualification
• HubSpot CRM
• Relationship Building
• Pipeline Management
• Communication
• Lead Follow-up
• Retail Sales
• Ag Industry Knowledge

Job areas

• Sales
• Customer Service & Support
• Agriculture
• Retail