Inside Sales Executive – Food Products (B2B)

Inside Sales Executive – Food Products (B2B) Location: Woodbridge (Vaughan), Ontario Job Type: Full-time, Permanent Work Arrangement: In-Person Compensation: $50,000 base salary + performance incentive/commission based on sales target achievement About ITN Food Corporation ITN Food Corporation has more than 30 years of experience manufacturing, importing and distributing food and grocery products in Canada. Our portfolio includes spices and seasonings, rice, atta and flours, dals and pulses, chutneys, pickles, sauces, oils, beverages, snacks, frozen foods, breads and other grocery products, along with several recognized international and South Asian brands. About the Role ITN Food Corporation is looking for an experienced Inside Sales Executive who knows how to find business, approach prospective customers, develop a commercially attractive and profitable sales proposition, and close sales of food products. This is a hands-on B2B sales role, primarily selling from our Woodbridge office through telephone, email, internet-based prospecting, CRM, online research and virtual communication. The successful candidate will develop new customers and grow existing business across grocery, independent retail, restaurants, foodservice, wholesalers, distributors and other commercial accounts across the Canadian market. We are looking for someone who can actively generate leads, create sales opportunities and convert them into profitable business. What You Will Do Identify and develop new B2B sales opportunities for ITN's food and grocery products. Generate qualified leads through cold calling, email outreach, internet research, LinkedIn, industry directories, referrals and other prospecting methods. Research prospective customers, identify the appropriate owners, buyers, purchasing managers and other decision-makers, and establish contact. Make regular outbound sales calls and conduct structured follow-up with prospects until an opportunity is won or closed. Understand the customer's business, purchasing requirements, current suppliers, product needs, volumes and commercial expectations. Present ITN products and explain the commercial value of working with ITN. Develop competitive but profitable sales proposals, considering pricing, expected volume, product mix, margin and long-term business potential. Negotiate pricing and commercial terms within approved company parameters and convert opportunities into orders and active customer accounts. Develop business with grocery stores, independent and ethnic retailers, restaurants, foodservice operators, wholesalers, distributors and other B2B customers. Manage and grow an assigned portfolio of customers through repeat orders, cross-selling, upselling and introduction of additional products. Reactivate dormant customers and recover business from inactive or declining accounts. Build and maintain a strong sales pipeline and continuously develop new opportunities rather than relying only on existing accounts. Maintain accurate information on prospects, opportunities, customer discussions, quotations and follow-ups in the CRM. Track sales performance against assigned targets and take ownership of achieving monthly and annual sales objectives. Monitor competitor products, pricing and market activity and use this information to improve sales propositions. Work with Purchasing, Operations, Logistics, Finance and Customer Service when required to ensure that proposed business is commercially and operationally viable. Provide management with practical market intelligence regarding customers, competitors, pricing and new business opportunities. What We Are Looking For 3–5 years of successful B2B inside sales, business development or sales experience. Previous experience selling food, grocery, CPG/FMCG, foodservice products or related products to business customers is strongly preferred. Practical understanding of the Canadian grocery, restaurant, foodservice, wholesale or distribution market. Proven ability to prospect, generate leads, make outbound calls, develop opportunities, negotiate and close new business. Experience selling to business owners, grocery buyers, restaurant operators, purchasing professionals, distributors or similar commercial decision-makers. Strong commercial judgment with an understanding that a successful sale must generate profitable and sustainable business, not simply revenue. Comfortable researching companies and prospective customers online and identifying new sales opportunities independently. Strong telephone selling, communication, persuasion and negotiation skills. Ability to understand customer requirements and translate them into a compelling commercial proposal. Demonstrated history of working against sales targets/KPIs and achieving measurable sales results. Comfortable using CRM systems, email, Microsoft Office and online prospecting/research tools. Self-driven, persistent and disciplined with strong follow-up habits. Fluency in English is required. Hindi, Urdu or Punjabi is an asset. Ability to work full-time, in person at our Woodbridge (Vaughan), Ontario office. Compensation $50,000 annual fixed base salary Additional commission/incentive tied to achievement of assigned sales targets ranging in between $15,000 - $25,000 based on target achievement. Earnings increase with successful sales performance Paid time off Training and career growth opportunities How to Apply Apply through LinkedIn or email your updated résumé to [email protected].

Identify and develop new B2B sales opportunities for food and grocery products through cold calling, email outreach, and online research. Manage and grow a portfolio of commercial accounts including grocery stores, restaurants, and wholesalers to achieve monthly and annual sales targets.

Requires 3–5 years of successful B2B inside sales experience, preferably within the food, grocery, or FMCG sectors in the Canadian market. Candidates must be fluent in English and possess strong negotiation skills and the ability to work in person in Woodbridge, Ontario.

• Paid Time Off • Training • Career Growth Opportunities

• Microsoft OfficePreferred

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Lead Generation
• Cold Calling
• Negotiation
• CRM
• Market Research
• Account Management
• Sales Prospecting
• Commercial Judgment
• Business Development
• Communication Skills
• Upselling
• Cross-selling
• Pipeline Management
• Microsoft Office
• Virtual Communication

• Sales
• Food & Beverage
• Retail
• Logistics
• Manufacturing

Minimum experience

2+ years

Apply by

Feb 17, 2027

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available