Sales Representative - Toronto Territory

Fresh Start Foods Canada Ltd. Join one of the BEST teams in the Industry At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do. We are seeking individuals: Who are customer centric Who are able to deliver on their commitments Who value individual excellence and collective performance Who care and give back - sustainable agriculture, the environment, corporate citizenship Who go above and beyond to provide options for our customers Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience Business Development / Outside Sales Representative – Toronto Territory Job Description For more than 30 years, Fresh Start Foods has proudly delivered a full range of fresh produce solutions to customers across Canada. As a valued member of the Gordon Food Service (GFS) family of companies, we are honored to be recognized by Forbes as one of Canada’s Best Employers in 2026. Fresh Start Foods is hiring a Full-Time Sales Representative to drive business development and market penetration across the GTA territory. This role is designed for a "hunter" who excels at lead generation, B2B sales, and client relationship management. Position: Permanent, Full-Time Schedule: Monday to Friday, business hours. Location: Territory covers GTA (Visit the Milton office once per week). Compensation: $65,000 per year, plus uncapped sales commission, gas card, company cell phone, car allowance. Key Responsibilities/What You Will Do Drive Sales Growth: Proactively identify, prospect, and close new business opportunities to exceed company revenue targets in the Ottawa-Gatineau region. Strategic Territory Management: Create and execute a robust sales strategy and business plan for your assigned accounts, ensuring alignment with regional objectives. Market Penetration: Implement action plans to break into new markets (restaurants, institutions, etc.) and secure high-potential accounts. Relationship Building: Establish and nurture long-term loyalty with clients, serving as a dedicated Account Manager and trusted advisor. Cross-Functional Collaboration: Partner with internal teams (Operations, Product Development) to deliver tailored produce solutions and superior service. Professional Representation: Be the face of Fresh Start Foods, delivering compelling pitches and presentations to key decision-makers. Required Qualifications/Skills Proven Sales Experience: 3+ years of success in direct selling, outside sales, or account management with a record of exceeding quotas. Hunter Mentality: A results-driven professional with a relentless drive to secure new business and close deals. Exceptional Negotiation Skills: Expert at navigating complex contracts and high-level negotiations with diplomacy and persuasion. Technical Proficiency: Comfortable using Google Suite (Docs, Sheets, Slides) to track sales activity and collaborate. Mobility: Must hold a valid Class G Driver’s License and have a reliable vehicle for travel within the territory. Industry Knowledge: Experience in the Foodservice or Hospitality industry is highly preferred. Fresh Start Foods offers a range of benefits, including: Comprehensive health and dental benefits (including vision, prescription drugs, disability, and extended health coverage) Registered Retirement Savings Plan (RRSP) Matching Program Annual Profit Sharing Bonus Weekly paychecks Employee Family Assistance Program Opportunities for career advancement Employee Recognition Programs Training opportunities Annual Safety Boot Allowance Program Full-time hours A team-oriented work environment This is an Existing Vacancy. We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to: For Jobs in British Columbia [email protected] For Jobs in Ontario [email protected] Use the words “Accommodation Request” in your subject line.

The Sales Representative will drive business development and market penetration by identifying and closing new opportunities within the GTA territory. They will also manage assigned accounts, serving as a trusted advisor while collaborating with internal teams to deliver tailored produce solutions.

Candidates must have 3+ years of direct sales or account management experience and a proven track record of exceeding quotas. A valid Class G driver's license and a reliable vehicle are required for travel within the territory.

• Health insurance • Dental benefits • Vision care • Prescription drug coverage • Disability insurance • Extended health coverage • Registered Retirement Savings Plan (RRSP) matching program • Annual profit sharing bonus • Weekly paychecks • Employee family assistance program • Career advancement opportunities • Employee recognition programs • Training opportunities • Annual safety boot allowance program

Identified from the job description. Confirm important requirements above.

• B2B sales
• Lead generation
• Account management
• Strategic territory management
• Negotiation
• Business development
• Market penetration
• Client relationship management
• Google Suite
• Sales strategy
• Foodservice industry knowledge
• Hospitality industry knowledge
• Presentation skills
• Prospecting
• Outside Sales
• Sales Territory Management
• Sales Strategy
• Cross-Functional Collaboration
• Workplace Inclusivity
• Sales Prospecting
• Diplomacy
• Valid Driver's License
• Account Management
• Business To Business
• Business Development
• Customer Relationship Management
• Business Planning
• Corporate Social Responsibility
• Food Services
• Direct Selling
• Sales
• Lead Generation
• Market Penetration
• Medical Prescription
• New Product Development
• Operations
• Persuasive Communication
• Presentations
• Relationship Building
• Team Oriented
• Google Workspace

• Sales
• Food & Beverage
• Hospitality
• Retail
• Territory Sales Representative
• Territory / Regional Sales Representative
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Office presence

1 days per week