National Account Manager

Job summary

Lead Farm Girl’s largest Canadian grocery and mass-retail accounts, managing buyer relationships, listings, pricing, promotions, trade terms, and annual plans. Own the transition and performance of national accounts against the 2027 plan, including sales, distribution, trade spend, promotional ROI, retailer deadlines, and coordination with Operations and Trade Marketing.

Job details

The role We are looking for a National Account Manager who will lead Farm Girl’s largest and most complex Canadian accounts directly, as the single senior contact for head-office buyers and category managers. We are growing quickly and expanding our national account team. This role starts in January 2027 and takes over national coordination of these accounts. Job responsibilities Lead our largest national grocery and mass retail accounts, including national banners and hard discount formats. Manage display and rollout programs, promotional and seasonal events, planners, flyers and listings, and trade terms such as everyday low cost (EDLC) and chargeback structures. Run business reviews and build joint annual plans, promotions and new-item submissions with each buyer. Deliver approved 2027 planners on time and on budget, and keep Canadian trade spend within company guidelines. Negotiate listings, displays and pricing, and protect national price consistency across banners. Track sell-through, velocity and promo ROI using retailer portals and Nielsen, and act quickly on weak items. Work with Operations on forecasts and fill rates, and with the Sales & Trade Marketing Coordinator on planner set-up and deductions. Lead the transition of our national accounts, take ownership of retailer portals own net sales against the 2027 plan by account, gaining and holding distribution, keeping trade spend rate and promo ROI on target, and submitting every planner on time to meet all retailer deadlines. Skills and qualifications 7+ years in CPG national account management with major grocery and mass retailers, with a strong understanding of head-office buying, planners, listings and trade-spend processes. Senior-level negotiation skills with strong trade-spend and data skills (retailer portals, Nielsen, Excel). Ability to travel across Canada for head-office and retailer meetings. An asset: Cereal or better-for-you category experience; bilingual (English/French), particularly for Quebec-based accounts. Physical demands of the job Ability to lift up to 25 lbs when handling product samples and display materials. Extended periods of sitting at a desk and computer, with walking and standing during retailer meetings and store visits. Office-based in Mississauga, with regular travel across Canada by air and car. Compensation and benefits Base: $89,000 – $106,000 CAD per year Health and dental: Group benefits Hiring details This posting is for an existing vacancy. Use of AI: we use AI to screen, assess and take notes during interviews. People review every shortlist and every final decision, and people attend every interview. AI is a tool we use to support the process, not to replace human judgment. After you apply: Due to the volume of applications, we are only able to contact shortlisted candidates, and will do so within two weeks of closing (10 working days). If you have not heard from us within that time, your application has not been successful on this occasion. We will tell every candidate we interview whether a hiring decision has been made, within 45 days of their last interview. Equal opportunity: Farm Girl is an equal opportunity employer. We welcome applications from everyone and consider all qualified applicants without discrimination, in accordance with the Ontario Human Rights Code. Accommodation: we will provide accommodation for applicants with disabilities at any stage of the hiring process. Tell us what you need at HR@farmgirlcereal.com and we will work with you. How to apply Send your resume and optional cover letter to jobs@farmgirlcereal.com with the subject line "National Account Manager" by November 18, 2026. Tell us what excites you about this role. We would love to hear from you.

What you’ll do

Lead Farm Girl’s largest Canadian grocery and mass-retail accounts, managing buyer relationships, listings, pricing, promotions, trade terms, and annual plans. Own the transition and performance of national accounts against the 2027 plan, including sales, distribution, trade spend, promotional ROI, retailer deadlines, and coordination with Operations and Trade Marketing.

Requirements

Requires 7+ years of CPG national account management experience with major grocery and mass retailers, plus strong knowledge of head-office buying, retail planners, listings, and trade-spend processes. Candidates need senior negotiation ability, proficiency with retailer portals, Nielsen, and Excel, and the ability to travel across Canada; cereal or better-for-you category experience and English-French bilingualism are assets.

Benefits

• Health and Dental Benefits

Listed skills

• Negotiation · Preferred
• Microsoft Excel · Preferred
• Data analysis · Preferred
• Account Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• National Account Management
• Negotiation
• Trade Spend Management
• Retailer Portals
• Nielsen
• Excel
• Business Reviews
• Annual Planning
• Promotional Planning
• Retail Listings
• Pricing Strategy
• Sales Forecasting
• Inventory and Fill-Rate Coordination
• Trade Marketing
• Data Analysis
• Account Management

Job areas

• Sales
• Management & Leadership
• Retail
• Food & Beverage
• Data & Analytics