Retail salesperson

Abilities and expertise you need to become a retail salesperson

The job of retail salespeople is to sell the business’ or store’s merchandise. For technical products, they provide specific information and explain the conditions of use. They propose the right product to meet customer needs. At closing time, salespeople take inventory and order products that are short.

Specific requirements

Sales experience is more important than having a degree, but you can always take advanced courses in sales and marketing techniques.

  • Communication skills
  • In-depth product knowledge
  • Familiarity with customer needs
  • Persuasion skills
  • Bilingualism (French/English) for Quebec professionals


  • Organization skills
  • Obliging nature
  • Patience
  • Diplomacy
  • Resistance to stress
  • Responsiveness

Other information about sales jobs network