General Sales Manager

Job summary

Lead the new and pre-owned vehicle sales departments, managing staff, sales processes, inventory, customer satisfaction, and departmental profitability. Coach and develop the sales team, oversee transactions and vehicle acquisition activities, and ensure dealership operations comply with company policies, regulations, and safety requirements.

Job details

Join Canada’s Largest Automotive Group If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed. Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC. With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Discover how you can build your career with Dilawri Group is now actively searching for a General Sales Manager to join the team at Audi Queensway. Pay Rate: $125,000 to $175,000 annually inclusive of salary and performance bonus. Responsibilities Lead the daily operations of the new and pre-owned vehicle sales departments, including staffing, scheduling, sales processes, and performance management. Drive sales performance and departmental profitability while maintaining effective expense controls. Review monthly forecasts, commission statements, performance reports, and departmental results with the General Manager. Work closely with the Finance & Insurance team to identify opportunities to increase product penetration and gross profit. Oversee vehicle inventory, merchandising, pricing, and stock rotation to maintain a balanced inventory and address aging units. Review trade-in appraisals and support vehicle acquisition, including attending auctions as required. Monitor pre-owned vehicle reconditioning to ensure vehicles are prepared for sale promptly. Review sales transactions for accuracy and completeness. Oversee lease renewal activities and inspect demonstrator vehicles regularly. Monitor customer satisfaction results, address concerns, and implement improvements to support customer retention. Recruit, train, coach, and motivate sales staff in partnership with the General Manager. Conduct regular sales meetings and ongoing training to strengthen product knowledge, selling skills, and team performance. Promote teamwork throughout the sales, delivery, and customer follow-up process. Keep the team informed of manufacturer products, programs, promotions, and financing updates. Maintain effective communication with all dealership departments. Ensure sales operations follow company policies, applicable regulations, and health and safety requirements. Maintain a professional, welcoming, and safe sales environment. Qualifications Minimum two (2) years of management experience; automotive sales experience preferred. Strong leadership skills, with the ability to lead, coach, and motivate a sales team. Strong selling and negotiation skills, with the ability to make sound decisions. A passion for customer service and a collaborative approach to working with employees, customers, and other departments. Excellent verbal and written communication skills. Strong business acumen, with the ability to review financial results and manage departmental performance. Excellent organizational skills and attention to detail. Proficiency with computer systems and dealership sales tools. A positive, can-do attitude and a proactive approach to problem-solving and accountability. Ability to remain composed, adapt, and handle challenges in a fast-paced environment. Valid Ontario driver’s licence. Valid OMVIC registration preferred. Industry-related training and certifications, as required. If you are searching for an opportunity to grow your career while adding value to our team, then this role is for you. We invite you to submit your resume, in confidence, for our review and consideration. About Us In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include: Discounted employee vehicle purchase program Job-specific coaching & training programs Comprehensive health & dental plans Employee wellness & assistance programs Employee social events Build your career with a team that is driven by excellence, integrity and innovation. Discover Dilawri, Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

What you’ll do

Lead the new and pre-owned vehicle sales departments, managing staff, sales processes, inventory, customer satisfaction, and departmental profitability. Coach and develop the sales team, oversee transactions and vehicle acquisition activities, and ensure dealership operations comply with company policies, regulations, and safety requirements.

Requirements

At least two years of management experience is required, with automotive sales experience preferred; candidates should demonstrate strong leadership, selling, negotiation, communication, organizational, and business skills. A valid Ontario driver’s licence is required, while valid OMVIC registration is preferred; relevant industry training and certifications may also be required.

Benefits

• Employee Vehicle Purchase Program
• Job-Specific Coaching and Training Programs
• Health and Dental Plans
• Employee Wellness and Assistance Programs
• Employee Social Events

Listed skills

• Customer service · Preferred
• Problem solving · Preferred
• Organization · Preferred
• Regulatory Compliance · Preferred
• Financial Reporting · Preferred
• Negotiation · Preferred
• Communication · Preferred
• Inventory management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Leadership
• Team Coaching and Motivation
• Sales Performance Management
• Departmental Profitability
• Financial Reporting
• Negotiation
• Customer Service
• Inventory Management
• Vehicle Appraisal
• Sales Training
• Customer Retention
• Communication
• Organization
• Problem-Solving
• Dealership Sales Tools
• Regulatory Compliance

Job areas

• Sales
• Management & Leadership
• Customer Service & Support
• Retail

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