Inside Sales Coordinator

Job summary

Manage the front end of the sales process by handling inbound inquiries, preparing quotes, and driving lead conversion. Coordinate logistics for product demos and trade shows while maintaining accurate data within the HubSpot CRM.

Job details

Job Title: Inside Sales Coordinator Location: 80 Hines Road, Kanata Department: Sales Reports to: Chief Financial Officer (until VP, Business Development and Marketing is in place) Position Overview We are seeking a driven and detail-oriented Inside Sales Coordinator to own the front end of our sales process. This role is responsible for managing inbound opportunities, preparing quotes, and driving follow-ups to support revenue conversion, while ensuring readiness for demos and trade shows. Equally important, this role is responsible for building and maintaining strong customer relationships through consistent, responsive, and professional communication. The ideal candidate is proactive, organized, and motivated by moving opportunities forward while delivering a high-quality customer experience. Key Responsibilities: Inside Sales, Customer Relationships & Pipeline Management (Primary Focus) Serve as the primary point of contact for inbound customer inquiries Build and maintain strong, professional relationships with customers through timely, consistent communication Understand customer needs and ensure accurate alignment in quotes and responses Qualify and manage opportunities from initial contact through quote delivery Prepare accurate, timely quotes aligned with customer requirements Actively follow up on quotes, leads, and customer requests to drive conversion Maintain and manage all customer interactions, opportunities, and pipeline activity in HubSpot CRM Ensure data accuracy and visibility across the sales pipeline Support order processing and ensure all sales documentation is complete Sales Enablement & Demo Readiness Ensure all required equipment and materials are prepared and available to support scheduled demos Coordinate internal demo logistics to ensure readiness without impacting sales timelines Identify and resolve any gaps that could delay or impact demo execution Trade Show & Event Support Support preparation and logistics for trade shows and events Ensure all sales materials, equipment, and assets are ready and delivered on time Assist in post-event follow-up coordination within the sales pipeline Qualifications 2+ years of experience in inside sales, customer service with sales responsibility, or sales support Experience using CRM systems; HubSpot strongly preferred Strong communication and relationship-building skills Sales-oriented mindset with strong follow-up discipline High level of organization and attention to detail Ability to manage multiple priorities in a fast-paced environment Proficiency in Microsoft Office Suite Key Competencies Strong customer relationship management and communication Sales-driven with a focus on responsiveness and conversion Ownership of pipeline and customer interactions Ability to balance sales priorities with execution responsibilities Problem-solving and proactive coordination Performance Indicators Lead response time Quote turnaround time Quote-to-order conversion rate Customer responsiveness and satisfaction CRM data accuracy and pipeline hygiene On-time demo and event readiness Nice to Have Experience in defence, public safety, or technology industries Experience in equipment-based or technical sales environments Familiarity with quoting processes and sales pipelines Experience supporting demos, trade shows, or field sales activities How to Apply: If you are a detail orientated sales professional and are eager to join the dynamic team at DEFSEC for this position, we invite you to submit your resume. Please make sure to emphasize your pertinent experience against the qualifications listed above, and any certifications you may hold. DEFSEC Technologies is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, age, disability of any other protected status under applicable law. We celebrate diversity and are dedicated to creating a work environment that is inclusive and welcoming to all, including LGBTQ2S+ individuals. Our hiring decisions are based on qualifications, merit, and business needs. In every step of the interview procedure, DEFSEC is committed to providing accommodations.

What you’ll do

Manage the front end of the sales process by handling inbound inquiries, preparing quotes, and driving lead conversion. Coordinate logistics for product demos and trade shows while maintaining accurate data within the HubSpot CRM.

Requirements

Requires 2+ years of experience in inside sales or sales support and proficiency with CRM systems, preferably HubSpot. Candidates must possess strong communication skills and the ability to manage multiple priorities in a fast-paced environment.

Listed skills

• Problem solving · Preferred
• Organization · Preferred
• Communication · Preferred
• Lead Qualification · Preferred
• Event Logistics · Preferred
• Microsoft Office Suite · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Inside Sales
• Customer Relationship Management
• Pipeline Management
• Quoting
• HubSpot CRM
• Lead Qualification
• Sales Enablement
• Event Logistics
• Microsoft Office Suite
• Communication
• Organization
• Problem Solving

Job areas

• Sales
• Customer Service & Support
• Manufacturing
• Security & Safety
• Administrative