Outside Sales Representative – Brantford & Brant County

Job summary

Manage an assigned sales territory by building relationships with contractors, farmers, and municipalities to promote Bobcat equipment. Conduct on-site product demonstrations, maintain CRM records, and execute a structured sales plan to meet performance objectives.

Job details

Outside Sales Representative Bobcat of Brantford Location: Brantford, Ontario Are you motivated, relationship-driven, and passionate about helping customers succeed? Bobcat of Brantford is seeking an Outside Sales Representative to support customers throughout Brantford and Brant County. In this role, you will be responsible for promoting and selling Bobcat equipment, attachments, and solutions while building long-term customer relationships and growing market share within your assigned territory. This is an excellent opportunity for an energetic sales professional who enjoys working independently, solving customer challenges, and being part of a supportive, outcome-driven team. Key Responsibilities Manage an assigned sales territory by supporting existing customers and developing new business opportunities. Build strong relationships with contractors, landscapers, farmers, municipalities, and other equipment users. Represent Bobcat of Brantford with professionalism, integrity, and a commitment to exceptional customer service. Conduct equipment demonstrations, on-site product presentations, and assist with equipment deliveries when required. Maintain accurate customer records and opportunities within our CRM system. Develop and execute a structured weekly sales plan focused on prospecting, customer visits, and follow-up activities. Complete equipment trade evaluations and provide customers with equipment recommendations tailored to their needs. Follow up with customers after the sale to ensure satisfaction and identify future opportunities. Participate in sales meetings, manufacturer training, and ongoing professional development. Achieve monthly, quarterly, and annual sales objectives. Qualifications Previous sales experience, preferably within the equipment, agricultural, construction, rental, or related industries. Strong customer service and relationship-building skills. Self-motivated with the ability to work independently and manage a territory effectively. Experience using CRM software and maintaining organized sales records. Excellent communication, presentation, and negotiation skills. Valid driver's license with a clean driving record. About Bobcat of Brantford Bobcat of Brantford has proudly served our customers since 2002, providing equipment sales, rentals, parts, and service solutions across Southwestern Ontario. We're committed to delivering exceptional customer experiences while living our core values: Live Safe • Be Better • Make It Easy • No Drama • Outcome Driven We thank all applicants for their interest; however, only those selected for an interview will be contacted. Bobcat of Brantford is committed to providing accommodations throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). No agencies or phone calls, please.

What you’ll do

Manage an assigned sales territory by building relationships with contractors, farmers, and municipalities to promote Bobcat equipment. Conduct on-site product demonstrations, maintain CRM records, and execute a structured sales plan to meet performance objectives.

Requirements

Requires previous sales experience in equipment, construction, or related industries along with strong communication and negotiation skills. Candidates must possess a valid driver's license and be proficient in using CRM software to manage sales activities.

Listed skills

• Customer service · Preferred
• Sales · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Relationship building
• Customer service
• CRM software
• Prospecting
• Negotiation
• Presentation skills
• Territory management
• Equipment demonstration
• Communication
• Outside Sales
• Sales Territory Management
• Equipment Demonstration
• Energetic
• Good Driving Record
• Professionalism
• Sales Prospecting
• Customer Relationship Management (CRM) Software
• Sales Records
• Valid Driver's License
• Self-Motivation
• Customer Relationship Management
• Customer Service
• Selling Techniques
• Market Share
• Presentations
• Relationship Building

Job areas

• Sales
• Construction
• Agriculture
• Customer Service & Support
• Outside Sales Representative
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products