Developing convincing sales arguments

Now that you’ve established trust and evaluated your prospect’s needs, the time has come to proceed with the call. Knowing how to guide your prospect, making the right points at the right time, and countering objections—this is the core of the sale. (read more)

Evaluating your prospects and their needs

You therefore have to start with a diagnosis of your prospect, or potential buyer. Then comes the stage of defining your strategy and selecting your sales pitch. The approach will be different for each customer. (read more)

Sales optimization training

Throughout your career, it is important to update your skills and knowledge, in sales in particular, because consumption habits are continually changing, as are the products themselves. Training is designed to overcome this. Interview with Roger St-Hilaire, who has 35 years’ experience in training, sales and customer relations. (read more)

Become an Expert at Handling Price Objections

The best way to handle any objection is to anticipate it and, if possible, make sure that it never intrudes into the sales discussion. (read more)

If you live by price, you will die by price !

If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. (read more)

Sales Amateur vs. Sales Professional

I am sure you have heard about salespeople earning $200-300k, a million or even more. Do you think this sales person is better than you are? They are not much different from you ! (read more)